A bold and stylish logo is important for attracting potential clients to the business. Distinct, graphic and practical, it should convey the intended message of the company, because the concept behind the work of the firm is presented through a descriptive logo.
For a brilliant logo to be made, one must go through a process of designing which should include at first a brief of the design, then a research should be conducted on the industry, references should be taken from current styles and trends from the market, sketching and conceptualization of how the logo should actually look like must be done and then finally the design must be revised and positioned for a better view.
As seen in history, the most successful logos are the simplest, from Nike's single swoosh to Apple's concise design; Logo's should communicate a Brand's personality.
Being relevant and timeless is one more feature of great logo design. A primary factor is the use of colors in your logo, if symbolic, which can trigger different emotions and show the Brand's personality to the consumer. The second important factor is the font which is used in the logo. More angular and thin fonts are ideal.
A company can't keep changing its logo, hence the design should be something, which stands out from the park and endure the ages. Last, but certainly not the least, a good logo is only perfect when it is versatile!