A new brand identity for the Educational Institute with two centres in India - SimpliPhysicx that’s reinventing the experience of Physics Learning. The redesign evolves SimpliPhysicx into a contemporary brand with a intelligent personality that is Strong, open and honest. The brand identity centres around a Helvetica word mark. The Ethereal Corporate team helped develop the sales experience path to clearly convey the project story. Refreshing the visual identity with a logo and colour palette that reflects a broader and more inclusive sensibility. The development of SimpliPhysicx is a significant undertaking that shows care for quality, craftsmanship, and uniqueness in every detail.
Challenges
Challenges Building strong brand awareness and loyalty is vital to the success of any business. To create a new identity centre around an energetic, informal signature rendered in vibrant colours.